FORGING THE FUTURE OF HOSPITALITY
About The Foundry Group
Founded in 2024, The Foundry Group specializes in brand acquisitions, store growth, and unit-level operations through Foundry Hospitality, Management, and Development
With a focus on strategic expansion and operational excellence, we create exceptional opportunities for investors and team members. By fostering strong partnerships and investing in our teams, we build a thriving, success-driven environment for all
Our Strategic Focus
Key Areas of Expertise
Multi-Unit Operations
Our leadership team brings a wealth of experience, ensuring operational excellence and innovation across all restaurant operations.
Multi-Unit Acquisitions
We seek out fast-casual restaurants with strong growth potential, preserving founder legacies while scaling the business.
Emerging Brand Growth
We specialize in comprehensive development services, from operations optimization to market penetration strategies.
Specialty Restaurant Operations
Our expertise extends to managing unique restaurant concepts, enhancing guest experiences, and driving brand loyalty.
Brand Consulting
We leverage our expertise in brand strategy to craft compelling concepts and drive growth for our clients.
Franchise Operations
With decades of hands-on experience, we understand the nuances of franchise operations, ensuring success for our partners.
Explore Our Verticals: Foundry Hospitality, Development, and Management
Our Expertise in Action
Operational Excellence
Strategic Brand Growth
Capital Access
Franchise Development
Restaurant Innovation
Market Penetration
Site Selection
Architecture and Design
Construction Oversight
Exit Strategy Planning
Legacy Preservation
Unit-Level Optimization
Growth Planning
New Openings Management
Brand Loyalty Enhancement
our experience
Unlike traditional investment groups, we bring a hands-on, operational perspective. With decades of experience on the ground, from kitchen to corporate office, we understand the nuances of franchise and restaurant operations better than anyone.
FRANCHISE & RESTAURANT OPERATIONS
Leveraged diverse franchise & restaurant experience to drive operational success for investors.
BRAND CONSULTING
Leveraged expertise in brand strategy and growth to craft compelling concepts for clients
OUR TEAM
Chief Executive Officer
Brandon Manly
From dishwasher to CEO, Brandon’s career in restaurants has been driven by a love for service and a passion for excellence. After honing his skills as a pitmaster and executive at Rib Crib and revitalizing the Sonny’s BBQ brand, he became Sonny’s largest franchisee through iServ.
Now back in Tulsa, Brandon leads Foundry Hospitality and Manly Consulting, focusing on restaurant operations and growing emerging brands, fueled by decades of experience and industry leadership.
Chief strategy Officer
joe walker
From dishwasher to CEO, Brandon’s career in restaurants has been driven by a love for service and a passion for excellence. After honing his skills as a pitmaster and executive at Rib Crib and revitalizing the Sonny’s BBQ brand, he became Sonny’s largest franchisee through iServ.
Now back in Tulsa, Brandon leads Foundry Hospitality and Manly Consulting, focusing on restaurant operations and growing emerging brands, fueled by decades of experience and industry leadership.
Chief investment officer
jesse smith
From dishwasher to CEO, Brandon’s career in restaurants has been driven by a love for service and a passion for excellence. After honing his skills as a pitmaster and executive at Rib Crib and revitalizing the Sonny’s BBQ brand, he became Sonny’s largest franchisee through iServ.
Now back in Tulsa, Brandon leads Foundry Hospitality and Manly Consulting, focusing on restaurant operations and growing emerging brands, fueled by decades of experience and industry leadership.
Chief financial Officer
Betsy roof
From dishwasher to CEO, Brandon’s career in restaurants has been driven by a love for service and a passion for excellence. After honing his skills as a pitmaster and executive at Rib Crib and revitalizing the Sonny’s BBQ brand, he became Sonny’s largest franchisee through iServ.
Now back in Tulsa, Brandon leads Foundry Hospitality and Manly Consulting, focusing on restaurant operations and growing emerging brands, fueled by decades of experience and industry leadership.
Hospitality vp
andrew reed
From dishwasher to CEO, Brandon’s career in restaurants has been driven by a love for service and a passion for excellence. After honing his skills as a pitmaster and executive at Rib Crib and revitalizing the Sonny’s BBQ brand, he became Sonny’s largest franchisee through iServ.
Now back in Tulsa, Brandon leads Foundry Hospitality and Manly Consulting, focusing on restaurant operations and growing emerging brands, fueled by decades of experience and industry leadership.
management vp
steve cook
From dishwasher to CEO, Brandon’s career in restaurants has been driven by a love for service and a passion for excellence. After honing his skills as a pitmaster and executive at Rib Crib and revitalizing the Sonny’s BBQ brand, he became Sonny’s largest franchisee through iServ.
Now back in Tulsa, Brandon leads Foundry Hospitality and Manly Consulting, focusing on restaurant operations and growing emerging brands, fueled by decades of experience and industry leadership.
development vp
casey cooley
From dishwasher to CEO, Brandon’s career in restaurants has been driven by a love for service and a passion for excellence. After honing his skills as a pitmaster and executive at Rib Crib and revitalizing the Sonny’s BBQ brand, he became Sonny’s largest franchisee through iServ.
Now back in Tulsa, Brandon leads Foundry Hospitality and Manly Consulting, focusing on restaurant operations and growing emerging brands, fueled by decades of experience and industry leadership.
development vp
Amanda szparka
Amanda specializes in helping brands scale, with experience managing development pipelines, optimizing operations, and launching franchise programs.
At Marco’s Pizza, she supported the development of 100+ stores, and at Pivotal Growth Partners, she played a key role in launching and expanding Jeremiah’s Italian Ice to 150+ locations in five years. Recognized in Franchise Journal’s 2024 “Women’s Issue,” Amanda is a proven leader in franchise strategy and scalability.
Our Purpose
Empowerment
Leadership at every level drives innovation and keeps us ahead of industry trends
integrity
Transparency, trust, and responsible stewardship guide our relationships and commitments
People first
Investing in our teams and communities fosters loyalty, innovation, and sustainable growth
Connect with Us
Join us on our journey to redefine the hospitality industry. Reach out today to explore how Foundry Hospitality Group can partner with you for success. Let’s forge the future of hospitality together.